diff --git a/js/views/device.js b/js/views/device.js
index f976e76..5cdbd32 100644
--- a/js/views/device.js
+++ b/js/views/device.js
@@ -140,12 +140,19 @@ export function renderDevice(el, device) {
     const repo = repoFor(device, channel, variant);
     const classic = classicInstallerFor(device, channel, variant);
     if (hasSerial) {
-      installSlot.innerHTML = `
-        <esp-web-install-button manifest="${manifest}">
-          <button slot="activate" class="install-btn">Connect &amp; Install</button>
-        </esp-web-install-button>
-        <p style="color:var(--dim);font-size:.85rem;margin:10px 0 0;">
-          Plug the device into this computer with a USB data cable, click the button, and pick the serial port.</p>`;
+      const existing = installSlot.querySelector('esp-web-install-button');
+      if (existing) {
+        // Reuse the button; only the manifest differs between variants. Rebuilding
+        // it would recreate the web component and flash on every variant change.
+        existing.setAttribute('manifest', manifest);
+      } else {
+        installSlot.innerHTML = `
+          <esp-web-install-button manifest="${manifest}">
+            <button slot="activate" class="install-btn">Connect &amp; Install</button>
+          </esp-web-install-button>
+          <p style="color:var(--dim);font-size:.85rem;margin:10px 0 0;">
+            Plug the device into this computer with a USB data cable, click the button, and pick the serial port.</p>`;
+      }
     } else {
       installSlot.innerHTML = `
         <div class="fallback">
diff --git a/tests/installer.spec.js b/tests/installer.spec.js
index 106e85e..a4df985 100644
--- a/tests/installer.spec.js
+++ b/tests/installer.spec.js
@@ -90,6 +90,34 @@ test('channel/variant toggles rewire the install button', async ({ page }) => {
   }
 });
 
+test('changing variant reuses the install button instead of recreating it', async ({ page }) => {
+  const d = registry.devices.find((x) => Object.keys(x.firmware.stable).length > 1);
+  test.skip(!d, 'no multi-variant device in registry');
+  // Force the WebSerial path (headless Chromium lacks navigator.serial) so the
+  // esp-web-install-button renders.
+  await page.addInitScript(() => {
+    if (!('serial' in navigator)) {
+      Object.defineProperty(navigator, 'serial', { value: {}, configurable: true });
+    }
+  });
+  await page.goto(`/#/${d.id}`);
+
+  // Tag the initially-rendered install button so we can tell if it survives.
+  await page.evaluate(() => {
+    document.querySelector('#install-slot esp-web-install-button').dataset.tag = 'orig';
+  });
+
+  const variants = Object.keys(d.firmware.stable);
+  const other = variants[1];
+  await page.locator(`#variant-seg button[data-variant="${other}"]`).click();
+
+  // Same element must survive (tag intact) with its manifest updated in place.
+  await expect(page.locator('#install-slot esp-web-install-button'))
+    .toHaveAttribute('data-tag', 'orig');
+  await expect(page.locator('#install-slot esp-web-install-button'))
+    .toHaveAttribute('manifest', d.firmware.stable[other]);
+});
+
 test('manual fallback renders when WebSerial is unavailable', async ({ page }) => {
   await page.addInitScript(() => {
     Object.defineProperty(Navigator.prototype, 'serial', { get: () => undefined });