diff --git a/doc/alpha-features.md b/doc/alpha-features.md
deleted file mode 100644
index 83c301367..000000000
--- a/doc/alpha-features.md
+++ /dev/null
@@ -1,19 +0,0 @@
-# Alpha Features
-
-Tracking document for alpha features of Kubernetes that etcd operator makes use of.
-
-We track these alpha features as their behavior may change or be deprecated between Kubernetes versions.
-Therefore clusters that use these features need to keep track of any potential changes in upstream releases.
-See the upstream [api versioning documentation](https://github.com/kubernetes/community/blob/master/contributors/devel/api_changes.md#alpha-beta-and-stable-versions) for more information.
-
-
-### TolerateUnreadyEndpointsAnnotation
-
-Used by the etcd client and peer service object.
-
-This alpha annotation will retain the endpoints even if the etcd pod isn't ready.
-This feature is always enabled in endpoint controller in k8s even it is alpha.
-
-References:
-- https://github.com/coreos/etcd-operator/issues/622
-- https://github.com/coreos/etcd-operator/issues/1257
diff --git a/pkg/util/k8sutil/k8sutil.go b/pkg/util/k8sutil/k8sutil.go
index 357912453..738bc14f8 100644
--- a/pkg/util/k8sutil/k8sutil.go
+++ b/pkg/util/k8sutil/k8sutil.go
@@ -21,7 +21,6 @@ import (
 	"net"
 	"net/url"
 	"os"
-	"strconv"
 	"strings"
 	"time"
 
@@ -75,7 +74,6 @@ const (
 	defaultDNSTimeout = int64(0)
 )
 
-const TolerateUnreadyEndpointsAnnotation = "service.alpha.kubernetes.io/tolerate-unready-endpoints"
 
 func GetEtcdVersion(pod *v1.Pod) string {
 	return pod.Annotations[etcdVersionAnnotationKey]
@@ -254,15 +252,12 @@ func newEtcdServiceManifest(svcName, clusterName, clusterIP string, ports []v1.S
 		ObjectMeta: metav1.ObjectMeta{
 			Name:   svcName,
 			Labels: labels,
-			Annotations: map[string]string{
-				TolerateUnreadyEndpointsAnnotation: strconv.FormatBool(publishNotReadyAddresses),
-			},
 		},
 		Spec: v1.ServiceSpec{
-			Ports:     ports,
-			Selector:  labels,
-			ClusterIP: clusterIP,
-			// PublishNotReadyAddresses: publishNotReadyAddresses, // TODO(ckoehn): Activate once TolerateUnreadyEndpointsAnnotation is deprecated.
+			Ports:                    ports,
+			Selector:                 labels,
+			ClusterIP:                clusterIP,
+			PublishNotReadyAddresses: publishNotReadyAddresses,
 		},
 	}
 	return svc