CropWatchDevelopment · CropWatchDevelopment · Jul 7, 2026 · Jul 7, 2026
diff --git a/src/lib/components/Breadcrumbs.svelte b/src/lib/components/Breadcrumbs.svelte
@@ -4,8 +4,9 @@
 	 *
 	 * Pass an ordered list of crumbs from the site root to the current page. The
 	 * final crumb is rendered as the current page - no link, `aria-current="page"`.
-	 * The component also emits a matching schema.org `BreadcrumbList` so the trail
-	 * is eligible for breadcrumb rich results in search.
+	 * The component also emits a matching schema.org `BreadcrumbList` (via the
+	 * shared breadcrumbSchema builder + <JsonLd>) so the trail is eligible for
+	 * breadcrumb rich results in search.
 	 *
 	 * Usage:
 	 *   <Breadcrumbs
@@ -16,36 +17,28 @@
 	 *     ]}
 	 *   />
 	 */
+	import JsonLd from './JsonLd.svelte';
+	import { breadcrumbSchema } from '$lib/seo/schema';
+
 	export interface Crumb {
 		label: string;
 		/** Absolute or root-relative path. Omit on the final (current) crumb. */
 		href?: string;
 	}
 
-	let { items, origin = 'https://cropwatch.io' }: { items: Crumb[]; origin?: string } =
-		$props();
+	let { items }: { items: Crumb[] } = $props();
 
 	const lastIndex = $derived(items.length - 1);
 
-	// BreadcrumbList JSON-LD: absolute URLs from each href; the current page omits
-	// `item`. `<` is escaped so a label can never break out of the script tag.
-	const jsonLd = $derived(
-		JSON.stringify({
-			'@context': 'https://schema.org',
-			'@type': 'BreadcrumbList',
-			itemListElement: items.map((crumb, i) => ({
-				'@type': 'ListItem',
-				position: i + 1,
-				name: crumb.label,
-				...(crumb.href ? { item: origin + crumb.href } : {})
-			}))
-		}).replace(/</g, '\\u003c')
+	// BreadcrumbList JSON-LD from the shared builder: absolute URLs (this site's
+	// origin, via site.ts) from each href; the current/name-only crumb omits
+	// `item`. Escaping is handled inside <JsonLd>.
+	const breadcrumbLd = $derived(
+		breadcrumbSchema(items.map((crumb) => ({ name: crumb.label, path: crumb.href })))
 	);
 </script>
 
-<svelte:head>
-	{@html `<script type="application/ld+json">${jsonLd}</script>`}
-</svelte:head>
+<JsonLd data={breadcrumbLd} />
 
 <nav class="pcrumb" aria-label="Breadcrumb">
 	<div class="wrap">

diff --git a/src/lib/components/JsonLd.svelte b/src/lib/components/JsonLd.svelte
@@ -0,0 +1,15 @@
+<script lang="ts">
+	// Renders one schema.org JSON-LD block into <head>. Accepts a single schema
+	// object or an array of them. `<` is escaped so the payload can never break
+	// out of the <script> element. Self-injects via <svelte:head>, so place this
+	// component anywhere in markup (not inside a parent <svelte:head>).
+	//
+	// Byte-identical on the .io and .co.jp branches — keep in sync (see site.ts).
+	let { data }: { data: Record<string, unknown> | Record<string, unknown>[] } = $props();
+
+	const json = $derived(JSON.stringify(data).replace(/</g, '\\u003c'));
+</script>
+
+<svelte:head>
+	{@html `<script type="application/ld+json">${json}<\/script>`}
+</svelte:head>
diff --git a/src/lib/seo/schema.ts b/src/lib/seo/schema.ts
@@ -0,0 +1,176 @@
+// JSON-LD (schema.org) builders. Each returns a plain object that <JsonLd>
+// serialises into a <script type="application/ld+json"> tag. Pure functions →
+// trivial to reuse across routes and SSR/prerender-safe (no browser APIs).
+//
+// This file is LOCALE-NEUTRAL and intended to be byte-identical on both the .io
+// and .co.jp branches — every site-specific value comes from ./site.ts. Keep the
+// two copies in sync (see the note in site.ts).
+
+import { ORG, SITE_ALT_NAME, SITE_LANG, SITE_NAME, SITE_ORIGIN, absUrl } from './site';
+
+type Json = Record<string, unknown>;
+
+const ORG_ID = `${SITE_ORIGIN}/#organization`;
+const WEBSITE_ID = `${SITE_ORIGIN}/#website`;
+
+/** Site-wide publisher identity. Rendered once in the root layout. */
+export function organizationSchema(): Json {
+	const out: Json = {
+		'@context': 'https://schema.org',
+		'@type': 'Organization',
+		'@id': ORG_ID,
+		name: ORG.name,
+		// undefined keys are dropped by JSON.stringify, so optional fields vanish.
+		alternateName: ORG.alternateName,
+		legalName: ORG.legalName,
+		description: ORG.description,
+		url: ORG.url,
+		logo: ORG.logo,
+		image: ORG.logo,
+		email: ORG.email,
+		telephone: ORG.telephone,
+		contactPoint: {
+			'@type': 'ContactPoint',
+			telephone: ORG.telephone,
+			email: ORG.email,
+			contactType: ORG.contact.type,
+			areaServed: ORG.contact.areaServed,
+			availableLanguage: ORG.contact.availableLanguage
+		},
+		sameAs: ORG.sameAs
+	};
+	// Only emit a PostalAddress when a confirmed address exists (the .io entity
+	// has none published yet; Organization is valid without it).
+	if (ORG.address) {
+		out.address = {
+			'@type': 'PostalAddress',
+			addressCountry: ORG.address.country,
+			postalCode: ORG.address.postalCode,
+			addressRegion: ORG.address.region,
+			addressLocality: ORG.address.locality,
+			streetAddress: ORG.address.street
+		};
+	}
+	return out;
+}
+
+/** WebSite entity (helps Google understand the site name in results). */
+export function websiteSchema(): Json {
+	return {
+		'@context': 'https://schema.org',
+		'@type': 'WebSite',
+		'@id': WEBSITE_ID,
+		name: SITE_NAME,
+		alternateName: SITE_ALT_NAME,
+		url: SITE_ORIGIN,
+		inLanguage: SITE_LANG,
+		publisher: { '@id': ORG_ID }
+	};
+}
+
+export type Crumb = { name: string; path?: string };
+
+/**
+ * Breadcrumb trail. Pass paths as site-relative (e.g. '/cold-chain'). Omit
+ * `path` on the current page (and on name-only parents like Japan's 製品) — those
+ * crumbs render without an `item`, matching Google's breadcrumb guidance.
+ */
+export function breadcrumbSchema(items: Crumb[]): Json {
+	return {
+		'@context': 'https://schema.org',
+		'@type': 'BreadcrumbList',
+		itemListElement: items.map((c, i) => ({
+			'@type': 'ListItem',
+			position: i + 1,
+			name: c.name,
+			...(c.path ? { item: absUrl(c.path) } : {})
+		}))
+	};
+}
+
+export type ProductInput = {
+	name: string;
+	description: string;
+	image?: string;
+	sku?: string;
+	category?: string;
+	url?: string;
+};
+
+/**
+ * A CropWatch hardware product (sensor, gateway, case). Deliberately carries NO
+ * offers/review/aggregateRating: without a real price or genuine third-party
+ * ratings a Product is valid markup but not rich-result eligible, and fabricated
+ * self-serving ratings are against Google's policy.
+ */
+export function productSchema(p: ProductInput): Json {
+	const out: Json = {
+		'@context': 'https://schema.org',
+		'@type': 'Product',
+		name: p.name,
+		description: p.description,
+		brand: { '@type': 'Brand', name: 'CropWatch' },
+		manufacturer: { '@id': ORG_ID }
+	};
+	if (p.image) out.image = p.image;
+	if (p.sku) out.sku = p.sku;
+	if (p.category) out.category = p.category;
+	if (p.url) out.url = absUrl(p.url);
+	return out;
+}
+
+export type VideoInput = {
+	name: string;
+	description: string;
+	thumbnailUrl: string | string[];
+	uploadDate: string; // ISO 8601 — REQUIRED by Google. Only emit when set.
+	embedUrl?: string;
+	contentUrl?: string;
+	duration?: string; // ISO 8601 duration, e.g. PT2M30S
+};
+
+/** A VideoObject for an on-page video (e.g. a YouTube embed). */
+export function videoObjectSchema(v: VideoInput): Json {
+	const out: Json = {
+		'@context': 'https://schema.org',
+		'@type': 'VideoObject',
+		name: v.name,
+		description: v.description,
+		thumbnailUrl: v.thumbnailUrl,
+		uploadDate: v.uploadDate
+	};
+	if (v.embedUrl) out.embedUrl = v.embedUrl;
+	if (v.contentUrl) out.contentUrl = v.contentUrl;
+	if (v.duration) out.duration = v.duration;
+	return out;
+}
+
+export type ArticleInput = {
+	title: string;
+	description: string;
+	path: string;
+	datePublished: string;
+	dateModified?: string;
+	image?: string;
+};
+
+/**
+ * A blog/column article. Shipped ready but currently UNWIRED — neither site has
+ * live article content yet (.io /news is a stub, .co.jp has no column route).
+ */
+export function articleSchema(a: ArticleInput): Json {
+	return {
+		'@context': 'https://schema.org',
+		'@type': 'BlogPosting',
+		headline: a.title,
+		description: a.description,
+		mainEntityOfPage: absUrl(a.path),
+		url: absUrl(a.path),
+		inLanguage: SITE_LANG,
+		datePublished: a.datePublished,
+		dateModified: a.dateModified ?? a.datePublished,
+		...(a.image ? { image: a.image } : {}),
+		author: { '@id': ORG_ID },
+		publisher: { '@id': ORG_ID }
+	};
+}
diff --git a/src/lib/seo/site.ts b/src/lib/seo/site.ts
@@ -0,0 +1,67 @@
+// Shared site-level SEO constants for cropwatch.io (the US / global English site).
+// Kept in one place so titles, canonicals, OG tags, structured data and the
+// sitemap all agree on the origin and brand strings.
+//
+// NOTE: this is the ONLY file in the SEO toolkit that legitimately differs
+// between the .io and .co.jp deploy branches — `schema.ts` and `JsonLd.svelte`
+// are byte-identical copies (like src/lib/seo/alternates.ts). Keep them in sync.
+
+export const SITE_ORIGIN = 'https://cropwatch.io';
+export const SITE_NAME = 'CropWatch';
+export const SITE_ALT_NAME = 'CropWatch';
+export const SITE_LANG = 'en';
+
+// Default social-share image (1200x630). Only consumed by future OG helpers, not
+// by JSON-LD. No dedicated asset exists yet, so this falls back to the logo.
+export const DEFAULT_OG_IMAGE = `${SITE_ORIGIN}/cropwatch_icons/icon-512x512.png`;
+
+interface OrgAddress {
+	country: string;
+	postalCode: string;
+	region: string;
+	locality: string;
+	street: string;
+}
+
+interface Org {
+	legalName?: string;
+	name: string;
+	alternateName?: string;
+	description: string;
+	url: string;
+	logo: string;
+	telephone: string;
+	email: string;
+	address?: OrgAddress; // omit when no confirmed postal address (US has none yet)
+	contact: { type: string; areaServed: string; availableLanguage: string[] };
+	sameAs: string[];
+}
+
+// Publisher identity for the .io entity. No US postal address is published on the
+// site, so `address` is intentionally omitted — organizationSchema() drops the
+// PostalAddress node when it's undefined (Organization is still valid without it).
+export const ORG: Org = {
+	name: SITE_NAME,
+	description:
+		'Industrial-grade wireless environmental monitoring for cold chain, smart agriculture and smart livestock. LoRaWAN sensors track temperature, humidity, CO2 and more, automating records and HACCP compliance.',
+	url: SITE_ORIGIN,
+	// Google's logo guidelines want a crawlable raster (SVG unsupported), min 112px.
+	logo: `${SITE_ORIGIN}/cropwatch_icons/icon-512x512.png`,
+	telephone: '+1-978-381-3105',
+	email: 'sales@cropwatch.io',
+	contact: { type: 'sales', areaServed: 'US', availableLanguage: ['en'] },
+	// Official brand profiles that identify the entity. Add ONLY real, verified
+	// URLs — a wrong sameAs hurts. TODO(confirm): verify these represent the .io
+	// (US/global) entity before relying on them.
+	sameAs: [
+		'https://www.linkedin.com/company/71224776',
+		'https://www.youtube.com/@cropwatch4407',
+		'https://cropwatch.co.jp'
+	]
+};
+
+// Absolute URL for a path on this site (root stays '/'; trailing slash trimmed).
+export function absUrl(pathname: string): string {
+	const path = pathname !== '/' && pathname.endsWith('/') ? pathname.slice(0, -1) : pathname;
+	return SITE_ORIGIN + path;
+}
diff --git a/src/routes/+layout.svelte b/src/routes/+layout.svelte
@@ -6,6 +6,8 @@
 	import Footer from '$lib/components/Footer.svelte';
 	import Analytics from '$lib/components/Analytics.svelte';
 	import { alternatesFor } from '$lib/seo/alternates';
+	import JsonLd from '$lib/components/JsonLd.svelte';
+	import { organizationSchema, websiteSchema } from '$lib/seo/schema';
 	// Self-hosted text faces (replace the former Google Fonts <link>s in app.html):
 	// same-origin, immutable-cached, no third-party connection blocking first paint.
 	import '@fontsource-variable/inter';
@@ -70,6 +72,9 @@
 	{/each}
 </svelte:head>
 
+<!-- Site-wide publisher identity: exactly one Organization + WebSite per page. -->
+<JsonLd data={[organizationSchema(), websiteSchema()]} />
+
 <Analytics />
 
 <Header {splash} />

diff --git a/src/routes/replacement-case/+page.svelte b/src/routes/replacement-case/+page.svelte
@@ -1,8 +1,21 @@
 <script lang="ts">
 	import { onMount } from 'svelte';
 	import Breadcrumbs from '$lib/components/Breadcrumbs.svelte';
+	import JsonLd from '$lib/components/JsonLd.svelte';
+	import { productSchema } from '$lib/seo/schema';
 	import { initDeviceViewer } from '$lib/deviceViewer';
 
+	// The rugged IP66 enclosure as a single Product (bare - no price/rating, so
+	// valid but not rich-snippet eligible).
+	const caseLd = productSchema({
+		name: 'Replacement Sensor Case (CW-CASE)',
+		sku: 'CW-CASE',
+		category: 'Sensor enclosure',
+		description:
+			'The rugged, UV-stable IP66 enclosure that houses every CropWatch sensor. Field-replaceable and washdown-ready, built for freezers, barns and open fields.',
+		url: '/replacement-case'
+	});
+
 	// Spin up the 3D case viewer on #deviceCanvas (Babylon is bundled locally,
 	// loaded lazily). Dispose the engine when the page unmounts.
 	onMount(() => {
@@ -48,6 +61,8 @@
 	]}
 />
 
+<JsonLd data={caseLd} />
+
 <!-- 3D hero -->
 <section class="phero">
 	<div class="wrap phero__grid">