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fix(landing): precision pass on marketing copy — correct claims, de-slop, ja/ko parity#209

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landing-copy-precision-pass
Jul 14, 2026
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fix(landing): precision pass on marketing copy — correct claims, de-slop, ja/ko parity#209
Makisuo merged 1 commit into
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landing-copy-precision-pass

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@Makisuo Makisuo commented Jul 14, 2026

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What changed

Full copy pass over apps/landing to remove AI-slop phrasing and — more importantly — fix claims that were factually wrong or self-contradicting.

Factual corrections

  • MCP transcript honesty: the homepage lede claimed "The transcript on the right is real" — the component is scripted/pre-rendered. Now: "walks through the exact tool calls an agent makes." Also dropped the claim that Maple's MCP server "opens PRs" (that's the agent's capability).
  • Competitor MCP row was wrong: the bill table marked Datadog/New Relic/Grafana "No" on MCP, but all three ship official MCP servers as of 2026 (Datadog GA March 2026, New Relic Feb 2026, Grafana mcp-grafana). Corrected to "Yes". competitors.ts binary cells for OTel support / retention control replaced with accurate nuance ("OTLP ingest via Datadog Agent", "Extended retention costs extra").
  • Pricing unified at $0.30/GB per apps/api/autumn.config.ts: the PricingTable fallback and PricingCalculator both said $0.25. FAQ answers now state concrete numbers ($39/mo, 100 GB per signal, 14-day card-required trial). Resolved the "Predictable pricing — no usage-based charges" vs "usage-based pricing" contradiction; fixed "Trials available on every plan" (Enterprise has none).
  • License wording standardized to "FSL-1.1 → Apache 2.0 (each release after two years)" per the root LICENSE — previously four different spellings.
  • CNCF claim verified true and strengthened: OpenTelemetry graduated May 2026 and is the second-most-active CNCF project.
  • Retention standardized on 30 days for Startup (the "14-day" string had confused trial with retention; it only renders for a dormant free tier).

De-slop

"Built different" → "Why queries come back fast"; "We told you it was honest" → "The bill, line by line"; footer manifesto → "No per-seat fees. No proprietary agents. No black boxes."; "billions of rows in milliseconds" → "sub-second queries across billions of rows"; demo scenarios (90-seconds, 3 AM agent) framed as scenarios; the best-tools listicle now discloses its bias plainly instead of calling itself "honest". Fixed a pre-existing "© © 2026" doubling in the footer.

i18n

ja.json/ko.json rebuilt to full 592-key parity with en.json: all 38 changed keys retranslated plus 37 previously missing keys (chat, dashboards, alerting, error tracking, calculator) that silently fell back to English.

Verification

  • bun run build passes (95 pages)
  • Rendered pages verified in the browser: home (en/ja/ko), /pricing, /compare/datadog — new copy renders, no mojibake, bill table cells correct

Reviewer notes / open decisions

  1. Live Autumn still returns $0.25/GB at build-time fetch, so the deployed pricing cards will show $0.25 next to marketing saying $0.30 until autumn.config.ts is pushed (or the price decision flips to $0.25).
  2. Hero still says "Open-source" while FSL-1.1 is source-available (not OSI) — body copy is now precise; the headline is a positioning decision left unchanged.
  3. Docs (otel-conventions.md) still state 90d/365d retention — infra TTLs vs the 30-day Startup entitlement; may want a caveat in a follow-up.

🤖 Generated with Claude Code


Open in Devin Review

…lop, ja/ko parity

Corrects factually wrong or self-contradicting copy across the landing site
and tightens hype into checkable claims:

- MCP transcript no longer claimed to be "real" (it's scripted), and the
  MCP lede no longer says Maple's server opens PRs
- Bill table MCP row: Datadog/New Relic/Grafana all ship official MCP
  servers (GA 2026) — "No" cells corrected to "Yes"; competitors.ts binary
  OTel/retention cells replaced with accurate nuance
- Pricing unified at $0.30/GB (PricingTable fallback and PricingCalculator
  said $0.25); FAQ answers now state $39/mo, 100 GB per signal, 14-day
  card-required trial; "no usage-based charges" contradiction resolved;
  "Trials available on every plan" fixed (Enterprise has none)
- License wording standardized to "FSL-1.1 → Apache 2.0" per LICENSE
  (was four different spellings)
- De-slop: "Built different", "We told you it was honest", footer
  manifesto, "billions of rows in milliseconds", "honest roundup" listicle
  framing; demo scenarios now framed as scenarios
- OTel CNCF claim verified true and updated with 2026 graduation
- ja/ko rebuilt to full 592-key parity: 38 changed keys retranslated plus
  37 previously missing keys (chat, dashboards, alerting, error tracking,
  calculator) that fell back to English
- Fix pre-existing "© © 2026" doubling in footer

Known follow-up: the deployed Autumn plan still returns $0.25/GB at
build-time fetch — push autumn.config.ts (0.30) or flip the copy.

Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>
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✅ Devin Review: No Issues Found

Devin Review analyzed this PR and found no potential bugs to report.

View in Devin Review to see 3 additional findings.

Open in Devin Review

@Makisuo Makisuo merged commit 4fc3dab into main Jul 14, 2026
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@Makisuo Makisuo deleted the landing-copy-precision-pass branch July 14, 2026 19:21
Makisuo added a commit that referenced this pull request Jul 14, 2026
Tightens wording across the landing site, aligns pricing and license
details with their sources of truth, refreshes competitor comparison
cells, and brings ja/ko message files to full key parity with en.

Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>
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