MarOps Engineer | AI-Directed Product Builder
Marketing Operations Engineer building measurable marketing infrastructure: CRM pipelines, automated funnels, outbound prospecting systems, and AI-directed product development. I combine strategy, data, and engineering to ship production-ready marketing systems that reduce manual work and increase revenue velocity.
Key strengths:
- CRM architecture & pipeline design (GoHighLevel, HubSpot, Salesforce)
- Marketing automation, lifecycle flows, and checkout integrations
- Outbound prospecting and campaign performance analysis (Snov.io, Apollo)
- AI-directed product development and deployment (Claude Code, Docker, Railway, Supabase, Firebase)
- End-to-end marketing systems that connect capture, CRM, segmentation, automation, and post-purchase flows.
- Actionable campaign diagnostics: turning raw send data into prioritized plans (scale / pause / fix).
- Automation-first product launches: tag-based segmentation, automated nurture, and automated hand-off to retention flows.
- Tools: Snov.io, outreach platform, spreadsheet analysis
- Work: ICP definition from existing clients, prospecting (Sweden), multi-stage segmentation, campaign diagnostics
- Key metrics: 961 contacts sourced → 50 shortlisted → 4 buyer-stage segments; 940 emails sent, 804 delivered, 683 opens; top-segment reply rate 15.4% (benchmark 5–10%)
- Tools: Typeform, Zapier, GoHighLevel
- Work: Intent quiz → real-time tag-based segmentation → GHL nurture sequences; purchase-detection and automated post-purchase flows
- Outcome: Supported 5 digital products with 100% automated segmentation and zero manual lead sorting
- Role: Co-built with a collaborator. Own product scope, feature direction via Claude Code, deployment, and infra.
- Summary: Detects and tests contact forms, tracks content / SEO changes over time, and sends Slack alerts. Deployed with Docker and Railway; persistent storage via Supabase.
- Repo: https://github.com/waseembashir/FormPing
More client platform builds (GoHighLevel, ClickFunnels, WordPress, Wix, LearnWorlds, Kajabi) and full write-ups are on my portfolio.
